Dominos and Domains

Morning Folks!!


Do you know how to provoke thought? Can you provoke discussion? Can you make a domino fall without touching it? Can you make the middle domino fall without touching any of the others and making them fall? Oh, you probably never thought about that. When you do, you stretch your mind. You enlarge the boundaries. You may see things as others deal with it.


About 20 years ago a phenomenon started to unfold. Less people worked for other people as they began to work for themselves and profits in some sectors began to fall. That is something that has continued for all this time. The race to the bottom has had its costs. The race to unprofitability. Many question why I focus so much on sales. Well, if you have read some of my posts over the years you will have heard me time and time again state that nothing in this world happens until a sale is made. Not a factory opens, not a worker goes to work. Not a truck makes a pickup. Not a truck makes a delivery. No money has changed hands and so no sales = a standstill. Sounds kinda like the auto industry huh?


So to me there are two types of traffic. Traffic that can convert to a sale and traffic that can’t convert to a sale. One is EXTREMELY valuable and you could say the other is worthless. It’s worthless when one expects to buy that traffic to make sales and ends up with nothing but a bill Last time I looked, most businesses buy traffic to make sales. Why> Read above again.


Now worthless traffic does not have to be worthless if it is marketed and labeled correctly. If you sell gum, you may want to buy million and zillions of worthless traffic at a fraction of the cost of the traffic that is targeted because the price is so low that any business you get at all makes it profitable. Meanwhile the guy paying for the premium traffic is not having his equation work for him. How many times do you think a buyer of traffic needs to be stung and lose money before he does not buy again? So whether you want to deal with something like that is up to you. But at least be sensitive to the reality of what is happening and the direct effects you may experience without ever being near that “Domino.”


To me it is a clear difference and is a quite stunning difference. Like drinking a nice cold glass of sparkling clear water and feeling great and refreshed and wanting a second glass and drinking some sewer water and spitting it all up. How many times you think they are gonna buy that crap? Each time that happens it taints another group, another business,another industry, another opportunity. Wrong direction. Wrong outcome. JMO.


Have a GREAT Day!

Rick Schwartz




2 thoughts on “Dominos and Domains

  1. pleasechangeagoga

    Bang on again Rick! But one major problem still exists in the industry and no one, not even you seem to comment on it. The .cm registry which is run by Agoga.com is redirecting names like toyota.cm and honda.cm , johnsonandjohnson.cm , chase.cm, dovesoap.cm etc. etc..etc.. to parked pages that make money from trademarked names!!!! WTF.
    While I have admired the brilliant mind behind Agoga the doctor needs to fix this problem or make a statement as to why this is still happening. This kind of activity devalues everyone’s efforts and reputations in the domain market. Trying to present domaineers as a reputable group of business people is quashed when someone types in Playboy.cm and get ppc ads that are not Mr Hefners business properties. Making money from trademark properties that are not yours is a MAJOR PROBLEM. I just thought I would mention this problem as it continues to persist and you are THE MAN to make change. My best regards always, to you and the Doctor.
    http://Playboy.cm

    Reply
  2. Cue

    I agree completely with the post to stop redirecting names. I would rather not point a finger because there are a few of these folks that steal traffic – they ruin the industry and taint the domain industry’s reputation. Unfortunately, as long as stolen traffic continues, we will continue to face unnecessary (costly) legal battles.

    Reply

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