I always had a vision that I would come to the table as a landowner by owning the domain name and I would hook up with a developer or end user and together we would make money. So on July 18th one more distant vision became a close reality. With the opening of Candy.com a new era has begun. Days of selling category killer domains for just cash is over. We have reached the point where an “Equity stake” will become common place. How do you find partners like that? By saying “no” an awful lot of times. No to this, no to that and no to everything in between. Candy.com joins Property.com as a non-ending sale.
Candy.com represents something special as together we will watch this most basic of domain names blossom into a major powerhouse. Melville Candy Company has been in business for some 38 years. However it was July 18th that will be the day of their re-birth. In the same month that Hershey’s decided to put their tale between their legs and close their online operation, Candy.com opens their doors. WOW!!!!! WOW!!! and WOW!!!!! What a vivid picture of the future and the past. How a company like Hershey’s can fail online is absolutely mind boggling. I would love to grill the CEO of Hershey’s. I would turn up the heat so high I would chase him out of his own office. At the end of the day, he is the one responsible for their failure. Responsible for keeping them in the last century.
So we have the Hotel industry that failed by not figuring out Hotels.com and now we can add the candy industry big shots who failed for missing out on Candy.com. I see these failures as inexcusable. Not one exec at any of these companies could figure out why they needed such a domain. Why that “Strategic Asset” will prove to be their biggest collective failures. Make no mistake the candy industry has failed in the vision category. Two guys from Mass. are going to clean their clock.
Let me take it even further………none of the founders of these companies would have screwed up like this. Today, corporations are just not in sync. Few have strong leaders. CEO’s come and go. The rack and file is caged in their cubicle. Decisions are hardly made. Dare they speak out? No way! Let's have a MEETING!!
Have a GREAT Day!