100% of One Business….or…..25% of 1000 Businesses?

Morning Folks!!

I have often talked about my 20 year plan but have NEVER talked about what happens after 20 years. See it is 20 years to the starting line. I think I have helped to shorten that time. I believe at about 17.5 years things will just POP!

So what happens after 20 years? After 20 years the dealmaking really begins in earnest. I don't want 100% of the pie. I want 25% of 1000 pies. Maybe 2000 pies. I mean businesses. Can you imagine that? I sure as hell can. I have dreamed it for a very long time. But as it gets closer, I can taste it. I already have several of these deals in place. Partners I may or may not have met. They have a talent to do something profitable specifically with one of my domain names.

Like every mountain you have to climb slow at first and then it begins to accelerate. Candy.com started with just 2%. Property 5%. Luv.com 25%. Depending on the attributes and ideas and profit potential, each one will have a different number. But the one that seems to be the path of least resistence where you allow a third party to use one of your domain names to make a go of their idea is worth 25%. They need no money, they need a profitable idea.

So the profitable idea is really like carrying American Express. It goes anywhere. Your GREAT idea is your passport to other places and dimensions and success.

So 100% of 1 business is 100%. Could be gold mine and then some. 25 businesses at 25% each comes to 625%. (Like owning 100% of 6.25 businesses. 100 businesses at 25% ownership comes to 2500%. 1000 businesses at 25% ownership comes out to 25,000%. So you can own 1 business as a whole or you can own 100% of 6250 different business entities.

Follow that??

Have a GREAT Day!

Rick Schwartz

This Year’s T.R.A.F.F.I.C. Award Winners and a Possible Return to Las Vegas?

Evening Folks!!

When I asked the question tonight whether we should remain 1 show a year I was expecting everyone to clap and say yes. To my surprise there was silence. When I asked if folks would like to have a second TRAFFIC back in Las Vegas the crowd errupted in applause and hoots and hollers.

So it's a maybe. Right now I am absolutely spent. Can't even think of such things.

I want to congratulate this year's award winners in the 7th annual TRAFFIC Awards. Winners in RED. Congratulations to all winners and nominees. I am sure you will read more indepth coverage at DNJournal.com and TheDomains.com among others.


DOTWEEKLY (Jamie Zoch)
ELLIOTTSBLOG (Elliot Silver)
DNJOURNAL (Ron Jackson)

Aggregator of the Year

As we did for Ron Jackson when there were no domain blogs, we created a special award and new category for 'Aggregstor' and Francois Carrillo was presented the first award for helping to make the domain community more fluid.

Rick Schwartz


The T.R.A.F.F.I.C. App Goes Live and the Buzz is Already Going!

Morning Foks!!

Yesterday morning we unveiled the new T..R.A.F.F.I.C. App and Quoting Josh Metnick of Chicago.com who is also are developing partner....'We have a heart beat!' Within the first few hours nearly 75 of the attendees already set up their profiles. Mike Berkens leads the field with 9 folks 'Endorsing' him.

The app now is in a barebones stage as we rushed to get it out in time for TRAFFIC. Each attendee has received the first full TWO years for free. The App itself is free but the membership fee is $600/year.

Note to attendees....You MUST activate the app before the close of the show tomorrow. After that we will close registrations until we are ready to roll out the public opening.

The app is now downloadable from the App Store! Search for 'targeted traffic' in the store.

As for android etc users, the mobile site url is: http://bit.ly/traf2011

More info about the app is here:

The attendees are already using it to their benefit.

After the show we wil invite those that attened LAST YEAR'S TRAFFIC to also get a free acount and that will be good for 1 year.

The main buzz at the show is to distinguish ourselves between professional domainsers that take this business seriously and all the clowns and time wasters that don't. PERIOD! So a $600 price point allows those that want to JOIN pros and become PROS to access the program.

The final roll out will be in late December. We will be adding all types of goodies to what is already a powerful way for PROFESSIONAL domainers to stay in touch, buy and sell domains and interact in ways they were not able to do before.

So there are plenty of improvements coming as we speak to folks and smooth out the app itself.

Have a GREAT Day!

Rick Schwartz

Welcome to T.R.A.F.F.I.C. 2011

Morning Folks and Welcome to TRAFFIC 2011

The weather sucks, I mean really sucks. Rain and 30mph winds. The ocean is ROARING. We have about 2-3 days a year in South Florida when it rains all day. I want to congratulate all of us as we picked those 2-3 days.

But that actually works in our favor. When you have rain you keep folks from wandering around and chasing all the hot chicks around in bikinis and Hooters next door is a little harder to get over to. But seriously, it will prove to be a good thing. Folks will be even more focused and less distracted.

Last night opened with our famous cocktail party that launched an industry. This year Sponsored by Sedo.com who had a birthday cake for their 10th Anniversary.

Anyone at the party/parties last night KNEW this is a very special T.R.A.F.F.I.C. There is something different here and I think everyone feels it. Like we are on the verge of a true break through and when you look around you see all the warriors of the domain business. Scars and all. But there is a special bond between n. Some things you just can't put in words. At least I can't.

In minutes we take the stage and will welcome folks for the 22nd time. The schedule is tighter than it has ever been. So much is crammed in that if not for the timely content, would be overwhelming for most. There is no dead time in this show.

For you that can't join us, you will be hearing about what went on tht this show for months to come. I think the reports you will hear will help you envision what we do.

Have a GREAT Day
Welcome to Fort Lauderdale!

Rick Schwartz

The Book of Morons, Trolls, Shills and Blah, Blah, Blah! As Only Rick Can Tell it!

Morning Folks!!

Grab a cup of coffee, this may take a few minutes.

Wouldn't be great if we all got along? Based on the past, that is unlikely to happen so let's admit it and then define it and then deal with it. Keep reading. I will do all three.

As time goes on, more and more LEGITIMATE and SMART domain investors and others in the business, see the BS of the Peanut Gallery. But sometimes the gallery deserves an answer. Sometimes, however, they deserve what they get when the truth is revealed.

Guess which type of post this one is? Are we having fun yet? Did you grap that coffee? Now grab a napkin for the times you may spit up laughing and agreeing or even if you are getting mad as hell and screaming at your screen, you will still need that napkin.

I have been criticized, damned and harangued and sometimes even worse, for everything that we create and accomplish at T.R.A.F.F.I.C. Every change that we make is accompanied by a chorus of complainers. Every decision we make. Anytime you just mention the words, T.R.A.F.F.I.C., or Rick Schwartz, you know that the morons won't be far behind spewing the garbage and hate of the day. I learned how to handle these folks from guys like Jeter and Jobs. So let's cut the cord.

You know who they are, because it is almost always the same naysayers and guys with pseudonyms and aliases to protect their identity. Why don't the 'Ghosts' post under their real names? Because deep down inside, they know they are Morons just trying to stir the pot and adding something nasty to the stew. The more they fail the more moronic they get. Their worst offense is that they drown out legitimate discussion on each and every issue. They slow progress.

Nearly 100% of the complainers have one thing in common. They have never gone to T.R.A.F.F.I.C. to begin with or they have an agenda. They are not the professionals in the Domain Industry, our customers. We would like SOME of them to be, but not most. So let’s review what they complain about and why they are irrelevant.

Some are upset because they don’t go to the show and we have eliminated online bidding. But that’s too bad. We have a well-thought-out reason to do away with online bidding that I have articulated during the year. We still have phones, so if you are LEGITIMATE, you can still bid. So what is the takeaway? In my little pea brain, I believe that SOME of those who complain could easily be the ones who abuse the system the most.

Let me illustrate how silly the complaint is since there is still a way to bid that just makes sure you are LEGITIMATE. I would liken this to folks complaining about us not using a calculator to add up all the sales and using the old fashioned method of simple addition. That is a threat?? No, that just screws up scammers. That puts them out of business as far as T.R.A.F.F.I.C. is concerned. Anyone who is LEGITIMATE and really wants a domain name in the Auction, will find a way to locate one of those old fashioned phones.

Now what makes it laughable, is that these are the same folks who complain that we have crappy domains in the auction. But If the names are so crappy, why would they be concerned about no online bidding?? If the names are so crappy why would they be investing so much time in trying to discredit T.R.A.F.F.I.C.? Because that puts them out of business as far as T.R.A.F.F.I.C. is concerned. And as I stated in THIS POST, until folks have confidence and trust they won't be able to take the auction seriously. What we are doing is designed to accomplish that goal.

Interestingly enough, not a single seller has an issue with the way we are conducting the auction. In fact, most agree with it and are happy about it. The others are open minded enough to try something new because they already know what 'broken' looks like.

I would suggest that a STRONG T.R.A.F.F.I.C. auction could be a threat to many companies and many folks. It shouldn’t be, but some folks see everything as a threat. T.R.A.F.F.I.C. is also rewriting the rules for live auctions that others will eventually be forced to follow if they want to have credibility and be taken seriously going forward.

I'm certain that I don’t have to remind everyone of the colossal glitches that have happened that have delayed and cancelled live auctions after months of promotion. Whether they were technical or maybe there were just no bidders, I guess we will never know.

But one thing is for sure; eliminating the bidding on the internet solves one problem and having 300+ of the top domainers in the world present at the live auction, solves the other. Either way it was bad not only for them, but for all of us. We are all connected.

Teams of tech's could not fix the online problems and all the selling in the world won't make an overpriced domain look attractive.

Some folks believe that if my side of the boat sinks, their side stays afloat and they will have a better life and greater success. I would love for every domain auction venue to do GREAT! To set RECORDS! To get HEADLINES about their premiere sales. That is good for all of us. By the same token, when things don't go well, that hurts all of us. Nobody intentionally fails or has something go wrong. So we should all applaud the effort.

Now let’s address the quality of the domains in the auction. This is going to be my favorite part.

Many thanks to all the Pigeon Shit Farmers giving ME advice on picking good domain names. MY reputation is on the line. All I can do is pick the VERY BEST domains available on the market at the time of the show. Once I PROVE what I MUST prove here, then it will get a little easier in the future. But I can tell you one thing for sure. The 115 domains in THIS auction are better than 99% of the Naysayers' ENTIRE COLLECTIVE portfolios by a wide margin. A guy that gets into the business TODAY, can buy every domain in the auction and be in better shape than most of them. That’s the truth.

Lastly….the ONLY FOLKS I am accountable to are the Buyers, Sellers and Attendees. PERIOD! THOSE FOLKS AND ONLY THOSE FOLKS! And guess what? Not a single one of them has had anything negative to say. Not a one!! Want to know why?? Not because they necessarily agree with me. That ain't it. It's because they know that I am trying to do something very big. They know that I am fighting against the norm. They know the “Norm” is broken. They know that there are shill bidders driving up prices. They know some have been caught and many more are still in operation. They know there is so much abuse that they know they think twice and more before they bid. They know whatever is going on a lot of feathers are being ruffled and we are doing the ruffling.

They also know (or hope) that I might fail. But that's not likely! We all know that it may or may not work. And if not, I'll just keep fixing it and tweaking it until we get it right. They root against everything that I do, and I love cramming it up their collective asses when I achieve my goal in the face of their negativity that I use for FUEL. Not that I need any more fuel or the desire to put up with needless shit from morons and trolls that sit in the bleachers but have yet to step on the playing field.

It’s in the collective best interest of the entire industry and our futures that we have a good auction. I have done what I can to insure that this will be the outcome. We have 25 domains at NO Reserve. We have 25 more domains under priced. We have 12 domains from .xxx that will be exciting as hell to watch develop. So, I will say with a fair amount of certainty that you will see a minimum of 40%-50% of the domains sold on Tuesday, October 18th.

Lastly, let me thank the sellers personally for having confidence in me and what I am trying to do. You guys have set the price. Many of you have paid for a Guaranteed Placement because you were sick of being told “No” or it was too much money or whatever. YOU took control and I believe the market will reward you. You are actively courting end users and sending out Press Releases. You understand that I can't do it alone. Your reward is that you take control and then you get a second reward by paying a substantially lower commission fee.

This is the reason why this will be so successful. I can give a date and time certain with a credible and qualified audience at a credible venue with tight controls and as much transparency as any live auction has had.

This is what I can promise. This will be the single most exciting live domain auction that you have seen. I have sat in the audience for each and every live auction. I know why folks fall asleep; why they leave early; why they don’t pay attention. Wthin the first few minutes EVERY person in that room is going to know, understand and watch something unfold that they are going to love. And to show you how much confidence I have in the outcome, the next session following the auction is “Meeting of the Chiefs” and the #1 subject will be the auction, the results, the good, the bad, the ugly.

So I ask you to reserve your judgment for another week. That is the only difference between “Fair Minded People” and “Agenda driven people” and their know-nothing followers. That's the 1 over 2 in this equation. Fair minded people vs. all the bullshit. I am the one at the plate and if I strike out, we all strike out. If I hit a home run, we all hit a home run.

That's all I have to say on the subject until 2PM Tuesday October 18th. I am asking you to root for OUR COLLECTIVE SUCCESS! Those who root against us can only be Morons, Trolls and Blah, Blah, Blah! The rest of the industry should note who they are. They add nothing to the industry. They perpetuate the negative stereotype of domainers as cybersquatters and those who yell the loudest are most often anonymous and if THEY were held up to public scrutiny like they try to do me, they would not last the day before becoming 'Personna non Gratta' to most of you who read this.

And when the curtain of anonymity comes off of them, they blame me. That's coming soon. Exposed! Tail between the Legs, take a hike. I don't mince words or play games. Life is too short for those who waste your time and energy.

I just do what I say. I do what I promise. Sometimes it works out, sometimes it does not. All I know is I have done my very best to make this work. The rest is up to the market and as you know, I do trust the market. Good luck to all the buyers, sellers and bidders!

Have a GREAT Day!
Rick Schwartz


Dubai.com to be Auctioned at T.R.A.F.F.I.C. Tuesday at the Ritz Carlton

Morning Folks!!

The GREAT domains are coming out of the woodwork now. Dubai.com will fill the #120 slot at the upcoming auction next week.

I don’t think we have ever had so much packed into one show. And the auction, well the auction will prove very successful and that will turn a lot of conventional wisdom upside down and reboot the entire industry as we watch a 7++ figure auction unfold live before the eyes of everyone in the industry. It is in our collective best interests that we hit this mother out of the park.

I feel confident that when a few bargains sell, it will be a big wake up call. The auction will set the direction for the future. It will demonstrate the strength or weakness in the industry. I see strength coming but it won’t be up to me, it will be up to those that are at TRAFFIC and represent the core of the industry.

Have a GREAT Day!

Rick Schwartz


My Personal Picks for the Upcoming T.R.A.F.F.I.C. Auction in Fort Lauderdale

Morning Folks!!

After reviewing thousands of domains I am going to list my personal picks. The ones I think have the best chance to sell based on those domains submitted. First I want to thank everyone that submitted domain names. With the exception of the 'Guaranteed Placements' (Which we won't reveal) I picked each and every domain in the auction. I did it in the following manner.

I started with the left column which listed all domain names. When I saw a domain I thought had value, I would look over to the right column for the reserve. If that number was a number that a domainer could be attracted to, it made it to the next round.

I repeated the process. That eliminated some domains as others were just better values and had a better chance at selling.

I then repeated the process again with the remaining domain names. This time looking for bargains that would automatically make it in the auction. A bargain means many people will come in the room targeting that specific domain name. Each will have a number in their head as far as value goes. Then the games begin. THAT is why folks are about to witness an exciting auction with loads of bidding because there are so many bargains. The proof will come when we look back.

So my pick for the auction.....nearly every domain in it as I selected about 90 of the 120. I want to tip my hat to the guys that paid to play. Each of you were a pleasure to deal with and you believe in your asset at the level you set and are out there spreading the word. Contacting end users instead of talking about it. Taking destiny in your own hands.

This is what I call a 'Combustible' auction. What does that mean? It means there is a plan, there is a detonator, there is a stew of ingredients, and if those ingrdients work well with each other, BOOM! get out of the way. I can't do it alone. I needed the domains, I needed the audience. I needed a credible venue with a date and time certain. Now it is up to the attendees as it will be them that detonates my plan....or not. My job was to tempt them as many times as possible with valuable domains at domainer prices where end users were not the target.

And for all the naysayers, let me just say that your collective portfolios don't equal our auction list. So crowing and naysaying is just insulting the owners of those domains and some of them may even be your 'Friends'. So what's the point?

Good luck to all the buyers and sellers. October 18th 2PM Ritz Carlton Hotel, Fort Lauderdale, Florida.

Let's get ready to RUUUMMMMBLLLLE!!!

See the action LIVE RIGHT HERE!

We'll have an app for you to view on your iPad or iPhone.


Rick Schwartz

Peter Dengate Thrush, Former Chairman of the Board of ICANN to Speak at T.R.A.F.F.I.C.

Morning Once Again Folks!

Things are moving fast and very fluid right now. We don't stop working until the show is on and even then we just try and keep adding value for those attending.

We would like to announce that Peter Dengate Thrush, Former Chairman of the Board ICANN 2007-2011. Now Executive Chairman Mind and Machines will be joining the conversation at T.R.A.F.F.I.C.

Peter does not come without controversy but once again we go right to the source as we discuss the future with gTLD's. Special Thanks to Mike Berkens for getting us in contact with him.

I want to take a moment to thank and to recognize all the speakers this year at T.R.A.F.F.I.C. Each show I ask some of the most prominent folks in the industry to get on stage and be part of the show. They unselfishly give of themselves, prepare their comments and add value to everyone that attends.

Most everyone in the industry has walked across our stage at one time during our 22 shows. We like when folks share what they are doing, how they are doing it and what they see coming our way. Some of the brightest among the brightest. 30+ people that know their stuff. So a heartfelt THANK YOU from Howard and myself.

Josh Metnick
Bill Karamouzis
Mike Berkens,
Monte Cahn

Tim Schumacher

Jothan Frakes

Peter Dengate Thrush

Scott Cleland

Frank Schilling

Adam Dicker
Michael Gilmour
Tim Schumacher
Rick Schwartz

Roy Messer
Dr. Chris Hartnett
Michael Mann
Gregg McNair

Stuart Lawley

Ron Jackson

Richard Swerdlow
Greg Balestrieri

Joe Melville
Warren Royal

John Ferber
Scott Richter
Larry Fischer
Ari Goldberger


T.R.A.F.F.I.C. Auction to be Streamed Live!

Morning Folks!!

You may not be able to bid online but you sure can catch all the action Live from The Ritz Carlton next Tuesday at 2PM. Auction to start at 2:15PM

View the live auction RIGHT HERE!


Rick Schwartz

T.R.A.F.F.I.C. Starts Today! (At least for Us) See Ya Soon!

Morning Folks!!

As the core of the domain industry is getting ready to board planes, trains and cars from as many as 15 different countries and throughout the USA, Howard and I and the rest of the crew begin T.R.A.F.F.I.C. TODAY in anticipation of your arrival.

10 months of preparation now comes down to hours. And even as we wind down, we are still adding value. Still working to make the show even better. Doing anything and everything to make sure when you leave you know you experienced something very special. And if you sat at home, you will also know you missed something very special. While we never share the attendee list, I can tell you this year the biggest and the best are there in a big way.

On Saturday some 100 domainers will be at the cabanas and by Monday we will have a full house of 325 attendees. Qualified attendees. Folks looking to make things happen and make deals and that is what always makes T.R.A.F.F.I.C. so special.

To keep up with the action, let everyone know you are coming on our Facebook Page. I love show day!! The 'Fraternity of T.R.A.F.F.I.C.' to convene for the 22nd time since 2004.

View the live auction RIGHT HERE!


Have a GREAT Day!
Safe Travels!

Rick Schwartz


Posted on | Comment (1)