Morning Folks!!
The domain sector has never been hotter except few in the industry believe that. I think they get discouraged easily. Some fold at the hint of adversity. This week you watched an avalanche of new extensions born and coming to market with so many behind them I can't even count. Each trying to duplicate history. Some will succeed. Some. But they won't succeed from just being there. They will have to do something new, dynamic, exciting just as a bare minimum to make an impact.
Look at all the money they are throwing at OUR industry. BILLIONS!! Who cares if they make it or not when BILLIONS are floating around. We have history to draw from. They have 'Late to the game syndrome' to draw from. Type in traffic is a natural event and does not translate to everything.
I am going to keep talking about type in traffic because without it, without human nature being interested in it, collapse is going to be the keyword for 70%. Nobody gives a shit will be the keyword for 25% and 5% will have some interest. Maybe. They will ALL reinforce and increase the value of .com.
800 numbers get type in traffic. Then came 888, 877, 855. 800 numbers still get type in traffic. 888 gets some tye ins....maybe 5%-10% of 800 if that. The reason why? It is easy to press 888 3 times in a row. 877 and 855 get virtually no type in traffic. Same human nature at play here folks.
Ass.com got about 1 million visitors in 2012. Ass.net got 15,000. Less than 2% of the .com. The .org got even less. Care to guess for .mobi? .xxx? .whatever x 1500 new .whatevers.
These are not emotions. These are raw numbers and folks have to deal with numbers. Tyoe-ins are the foundation that so few believe. Type-ins shows interest or there would be no reason to do it.
Now like I said there is money to be made here. But there is also a lot of money to lose as well. This is almost going to be like the 'Apprentice'. 1500 new folks will be handed aprons and their job is to create the next .com. Not the next 'Oil well' but the next fuel! That is what makes this so crazy. They would have to invent new fuel for a success.
The more they embrace the new extensions the more the .com will be worth. So while they are not getting type ins we are getting increased type ins because of confusion.
Speaking of confusion, I was looking over my top 20 domains in the last month or 2. Quite a few new entries came out of nowhere. $0 to over $1000/month on 3 different domains. $0 to $500 on another. That's just what I remember off the top of my head. That increase in revenue and traffic is a DIRECT RESULT OF WORK BEING DONE BY OTHER COMPANIES!!!!
They ALL have non .com extensions or have confusing domain names and 'I' am the beneficiary! I don't want 1500 extensions. I want 15,000. The more the merrier. I have silent partners that don't even know they are partners and the money I make is PURE profit with NO WORK while they are busting their ass because they don't get it. $1000 to ME represents how much to THEM????
The problem is they can't control human behavior. They make marketing mistakes that make me or the competitor lots of money. Saveme.com is the tip of the iceberg. So the 'Second coming' is going to make those with patience very wealthy. I know where the path leads them because numbers don't lie. Leaks in a ship don't lie.
If you own the .com of a new .whatever you have a domain worth MILLIONS before you even wake up. In success or failure for THEM, is a GUARANTEED success for you. Type in traffic is alive and well. The core domain investor has type in traffic. Those that have no type in traffic or don't want to bother hearing about it are in a different game. On a different field. We just intersect daily.
I have always been on record saying there are infinite ways to make money with domain names. Type ins are just one way. The easiest way. The way that gives you the most options. The way that paves the way to the future. The future that is unfolding now. Clarity on the Internet as far as who the leaders are. Google, Facebook, Amazon, eBay, Apple, Microsoft, Twitter, etc. Many that were not here when many of us started this journey. This epic, life changing journey.
But the Kudos go to Mr. Johnson. He was bold enough to just give us the numbers. The most important numbers anyone reading this saw in the past year. When we hear of the future calamities, it could have all been avoided by heeding Mr. Johnson. He ain't making this stuff up.
That said I am going to find all types of ways to EXPLOIT .whatever. Even in a total success, the headwinds of so many at the same time doing anything might be insurmountable. What if 1500 hamburger stands opened on Broadway tomorrow. Could they all exist and make money? All in the same place at the same time and without even mentioning Mr. Johnson because many will not get that far.
I don't see .whatever as a threat like so many do. Quite the opposite. I have described the opportunity that comes in success or failure. We win. Regret lasts a lifetime. Think twice before you do anything because the future will show that the best days are still in front of us. Don't second guess yourselves after coming this far.
Have a GREAT Day!
Rick Schwartz
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