The Ghost of Sahar and vs 3rd Tier Branding

Morning Folks!!

Sahar sent me the link below the other day and knew I would not be able to resist blogging about it. Prick! ;-)

Let me pull out the single most idiotic statement in their 'Expert' opinions. This is the reason why there is still so much upside in domaining.

'In our client's goal is to build a strong brand, we advise against the adoption of generics or near-generics as their company or domain name. We far prefer the ownable, brandable to, for example.'

Wonder what other wrong moves they would 'Prefer'. And this is just one of the reasons I always say your journey to success usually fails on the very first few steps. Welcome to designed failure.

Have a GREAT Day!

Rick Schwartz