What happened with O.com is very significant. I mean O.co. Now that we have new facts I have stated the obvious in my last 2 posts. Here and here. But there is more to it than just is seen with the eye. There are huge ramifications and how it plays out is anybodies guess.
The equation has changed in that we have some clarity. We have seen that even with a multi-million dollar campaign, spitting in the wind is not going to work unless you really have something they really need and want and then take the time and energy to learn something new.
Human nature is a very difficult thing to change. This is a big day because new information that is broadly disseminated is what this is all about to begin with.
The birdie in the mine died. We proclaimed what it would mean if this was to happen and it has happened. They can try and put a happy face on this, but that dog won't hunt. I am writing a lot about this because how important it is. How the result is likely to change thinking. How reinventing the wheel may not be the smartest thing. There is a lot of things to discuss and digest. Much of it was done last January. But now that we have facts and reality to base things on instead of gut, everything changes.
This is a seismic shift. Does it mean .co has no value? No. But it does mean it now has less value. The days and weeks ahead will determine if the INVESTOR market in .co remains viable. The registry will still sell .co, but as investors, investors in domain names, this party is likely over. It was very weak to begin with judging by all the drops. But this is a bell weather of what might be coming. .Whatever did not have a good day. However, dotcom had a GREAT day!
As was reported yesterday, the grand experiment of O.co has crashed and burned to put it bluntly. After a huge advertisng budget they found out the hard way that overpowering .com is going to be no easy task.
I think this just verify's what I saw and said back in January. 'A failure here and you can expect the value of .com to rise once again along with skepticism with any and all other new extensions.'
This was a very costly experiment and it obviously did not go well. The only ones surprised are the folks at Overstock.com. The canary DIED!
A crash this early is pretty spectacular. It is not good news for the .co registry and may be a turning point. Between this and the numerous decsions going against the .co owners, it may be safe to say that their best days are behind them and .co for domain speculators may be over. This is VERY bad news for .co domains and the viability without owning the .com counterpart. It also means that .whatever MUST have the .com version if they want to brand ANY other extension.
A big day for .com and a possible funeral for .co.
.Com is now the undisputed champion of the world and now there is PROOF beyond doubt. RIP .Whatever before you are even BORN! The value of .com went up EXPONENTIALLY today. Dot com REMAINS King and 1000 challengers will all need the same thing. The .com counterpart or BUST!
There are new FACTS in town and these facts stand while speculation collapses. What you thought you knew now has to be re-evaluated because of what they said:
'Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.'
FACT! Right from the horses mouth. Only idiots ignore FACTS once they are no longer ignorant of them. New facts, new outcome and new results.