How to Make Money During a Time of Uncertainty. A Guide for Going Against the Grain.

Afternoon Folks!!

The biggest cloud we all have over us is the uncertainty of the future. The world has never quite been in a fog like this. Out of orbit. The future is uncertain. Things are tense. But that does not mean you can't do well in times like this. Matter of fact, if you see it clearly, you will do quite well.

You have heard the expression 'You have to ZIG while other ZAG.' This is a case in point. We know there is uncertainty. How do you overcome that? You become CERTAIN. Really. You become certain on something you believe. You become even more certain while everyone else is scared and uncertain. Fear does not work in business. Strength works in business.

Uncertain is what takes our strength away. Don't fall into that TRAP. Oh yes, it is a trap. A trap 99% will fall into. They are zagging, time to zig. This is the time to be strong. Buy fear. Fear is a great motivator. You are now armed with a method. Use it.

Let me give you a bunch of others. See my zigging and zagging and compare it with how things have unfolded. I start out with a set of uncertainties because I took the time to identify them and then apply them to the future. You only need to get the big things right. How did I see in 2007 and 2009 what is unfolding now? The clues were all there. They are always there. Whether folks take the time and stop to examine is only up to them!

Have a GREAT Day!

Rick Schwartz

What’s the Damn Rush? Business needs 18-36 Months to Gel. This is How I see it.

Morning Folks!!

The #1 problem people in business have is they would rather do it FAST than do it RIGHT. I have been in board meetings for some 40 years. I can tell you that almost each and every meeting had 3 flaws. The first flaw was they worked too fast and the 2nd was indecison and the 3rd was wrong decisions.

I say here is the roadmap to 'Work Smarter.'

I have said for many years that if you leave New York and you set sail to London and end up in Africa, your mistake was NOT when you landed in Africa. It was BEFORE you set sail from New York in most cases. Failure happens EARLY on.

So few seem to be able to get their heads around something as simple as that. Failure comes before you start in MOST cases. Poor planning, wrong direction, working fast. Not understanding the results of each step and why there was a result.

Decisions come with time. Not too much time, but time. Quick decisions without thinking of EVERY possible ramification is a failure in the making. A perfect recipe for failure. The FIRST thing you need to do in success is get the recipe right. Do things the right way. Failing to do that results in failure. You must exhaust all avenues.

People often want quick decisions from me. I slow that train right down. I like to sleep on things. I may need a few days and maybe not. But each decision should be made when needed and not before unless you are 100% comfortable with it. When folks rush me, I just decline whatever it was. Life is not like buying a car with a salesman pressuring you. You get to take a deep breath and KNOW that YOU are in charge, not them.

I have been involved in a number of businesses. Businesses grown from an idea. I can tell you that nothing happens overnight. It is a long marathon. As I say in the title, it takes 18-36 months to make a solid business and grow it and get it on a solid foundation. But folks are always in a rush and their time line is so much shorter than reality dictates and that leads to many disappointments. They outsmart themselves by taking shortcuts and skipping steps. It's the bullet train to failure. But the same people always say the same thing....'I will do it right NEXT TIME,' when they still have the POWER to do it right THIS TIME.

As I explain here you don't use a CLOCK in business. You don't measure by time. You measure by milestones.

Have a GREAT Day!

Rick Schwartz