Targeting Elephants and Ignoring Mosquitoes. How Much is Your Property Really Worth?

Morning Folks!!


Advertise for elephants and you get elephants. Advertise for Pigeons and you get pigeons. You can fish for fish or hunt for whale. Both are the same. One result maybe 1000x the other.


So Over the years I have heard the promises of increasing your payouts by 10%, 20%, even 50%. I know first hand that parking on one platform vs another can have huge differences. I have seen swings of 400% on domains earning hundreds and even thousands a day. It's a FACT!


During the last payout collapse around 2005 Porno.com was down to making $1000/day. I switched PPC companies and that number went from $1000/day to $4500/day, overnight. How is that possible? That increase did not last for 1 day or 1 week or even 1 month. In FACT that level payout lasted until mid 2007 when payouts started sliding and have yet to recover. That is why I think many folks are just full of shit. The numbers prove it beyond doubt. So swallow whatever you crap you like to swallow. I'll pass on that bullshit. Do the math on the millions difference.


This is the FIRST time I have ever made this public. But it is part of history and time to put in on the record. The increase was not just for porno.com. It was across the board. My income quadrupled overnight with one flip of the switch. That was in the wake of getting $30,000/week for the previous 5 years, 1998-2003. From 2003-2005 payouts were still fairly strong by today's standards until the 2005 ppc decline. Or so I thought.


So you might ask yourself will payouts ever rebound again? The answer is still yes. Things go in cycles. Payouts from my view bottomed out the day Frank Schilling opened InternetTraffic.com. Now we have had ups and downs since then but that was the bottom from what I can see and it has been sustained for over a year and I see some pockets of strength.


So how much is your traffic really worth? A hell of a lot more than you think. Can you still take a domain making $10/day and have it make $100/day? Yes.


Two things happen when I talk about type in traffic. Those without it have to make a statement about it. Those that do have it understand exactly what I am saying. The first group is not even sure there are type in and if there are they are not sure how meaningful they are. They think the world revolves around faking out Google or at least being a contortionist and trying everything in the book for that traffic. For most, even when they get Google traffic it is 10 visitors, 20 visitors, maybe 50 or 100 in over 90% of the cases if that. And likely not as targeted as you think because you had to use 20 keywords instead of all focused on 1 keyword called the domain name itself. That is the ONLY keyword I care about. Bulls-eye!


So let me fix that. There are about a dozen multimillion dollar parking companies with Google and Yahoo buying over 90% of all that invisible traffic. PPC has led the parade for as long as I can remember once it was invented before Google was born.


Tyoe-in traffic is the foundation and they will NEVER be able to stop the flow of that very valuable GOLD! And if they don't type it in they will talk it in. Human behavior trumps all. It's what these businesses survive on and why they have rejected so much of the FAKE traffic that had been manufactured for those years before the crash. They paid for SHIT and it took them years and billions to figure it out.


The more type in traffic you have the ore likely success will be in your future if you make good decisions along the way. With no traffic you can do everything right and end up with zip. With type ins you can do everything wrong and still end up with money in your pocket.


NEVER underestimate the TRUE value of a type in. Never underestimate the lifetime value of a customer. Never underestimate big business. They WILL figure it out and that is at the heart of the 20 year plan. They just have one more error to make before they figure out exactly which direction they need to go. When that day happens, you will see what I see and what I have seen for all these years. The planets are getting closer not further. Water always runs downhill. They will always follow the water.


My 800 numbers still get 'Type-Ins' in the way of surfers. If there were no surfers there would be NO revenue on these 800 numbers. Human nature crosses all kinds of barriers and will slip through any obstacle. Domaining IS about type-in traffic or the potential to get it. Yes, there are ways to focus on domains with limited or no traffic that have value. Innovative names that may have value. But no value to those domainers personally until it is sold to a 3rd party. So the game is to sell, sell, sell. But when you have a domain with type ins, the game is hold, hold, hold. A completely opposite plan and thus you have the 2 sides. One side understands both and the other side only understand half the equation. Hope you all now have both halves. And yes, it is as simple as that and time will prove the simplicity as it already has.


I see things differently because I have seen different things over all these years.


Have a GREAT Day!

Rick Schwartz




24 thoughts on “Targeting Elephants and Ignoring Mosquitoes. How Much is Your Property Really Worth?

  1. TTTT

    That’s probably the best explanation of the differences between the two types. It’s surprising how much resistance there is to even talking about it with some people.

    Reply
  2. Tony

    *Sighs*
    If I had just one domain and it made $1,000/day parked, I would never”work” another day in my life.
    You are a blessed man, Domain King.

    Reply
  3. Joao

    I am a bit tired of parking, but still i have to test. My recent one is with ParkingCrew for my xxx domains. Don’t really know if its going to work, but i’ll wait and see.
    I am going to try InternetTraffic as well, but again…i am tired of parking…
    Leasing is way better. The problem is that it’s still a forbidden error for many”webmasters” to admit it. 404 kinda error i would say. So, it’s not about the subject…it’s just the ego.
    Have a good one!

    Reply
  4. RaTHeaD

    speaking of elephants… elephant insurance was founded in virginia a couple of years ago and got the name elephant.com. i see adds for it on tv all the time. i don’t know if it’s just ’cause i live in virginia or because an elephant never forgets. i don’t use them… but i haven’t forgotten them. a good domain name is easy to remember… a great domain name is hard to forget.

    Reply
  5. EspressoCloud

    My favorite quote from RicksBlog:there are ways to focus on domains with limited or no traffic that have value. Innovative names that may have value. But no value to those domainers personally until it is sold to a 3rd party.

    Reply
  6. Anunt

    I just sold CloudApp.com for only $15k…i gave u guys the first opportunity to buy this domain that makes $10/day parking income with 150 unique visitors per day…but NONE of u guys had the balls!
    The whois will be updated shortly…ALL u people in the U.S. had this great opportunity to buy, BUT a man from Ecuador bought this domain…AMAZING!!!
    Checkout the whois for STFU.com … a well-known domainer bought this domain who has tons of premium domains…again, u guys had this same opportunity first to buy this domain…and u missed it…it gets 100 unique visitors per day, every day…
    Anyways, Happy Holidays and Good Luck!!!

    Reply
  7. Uzoma

    Type-in, speak-in, talk-in traffic is gold alright. It was from the beginning. But type-n traffic has a formidable enemy: Google. To discuss a long term plan for this type of traffic, one must bear that in mind. I believe it was Donald Rumsfeld, a former Defense secretary under George W. Bush, in discussing Iraqi ‘insurgents’on the semantics of war, in a press conference, said he had an ‘epiphany’, that the those Iraqi fighters were a thinking enemy! You see, Google has been at war with type-in traffic from the beginning; their entire game plan is to eliminate it all-together. They approach this by constantly working to change Searcher behavior. Heck, the way they are going about it, there may not be a space to type in URLs in the future.
    Therefore, Google is a thinking enemy to type-in traffic. So, running away from PPC because of Google, a domainer is once again confronted by Google in type-ins. Therefore, I suggest that in future T.R.A.F.F.I.C, perhaps in Las Vegas in a few months, we should have a sit-down with Google, to see how this industry could exist in a small world called earth together with Google.

    Reply
  8. Bako.com

    I thought PPC died because Google stop sending parked domains traffic? How much traffic was from type-ins and how much from internet search per day on Porno.com?

    Reply
  9. Bako.com

    And the increase from $1000 to $4500, what happen? Did you get more money per click or was it a better designed park page and you got more search traffic?

    Reply
  10. Rick Schwartz

    My traffic is almost exclusively type ins. Then and now.
    You INFECT a domain that is pure type in and going to PPC and trying to get search mixed in.

    Reply
  11. Donny

    You gave it away @15k if it makes 4k per year.
    You where only getting 7 cents a click that is it.
    Why not just get .50 cents a click and make 25k or so a year.
    I am sure salesforce would of bought it for 5x that. They own the reverse you know.
    But good job on the sale it will make someone happy.

    Reply
  12. Anunt

    Everybody had a great opportunity to own CloudApp.com
    CloudApp.net and CloudApp.org is owned by MicroSoft.
    CloudApp.net is ranked 7,000 on Alexa.
    Looks like Amazon owns GetCloudApp.com
    Anyways, great opportunity missed by you domainers.
    I paid $24k for CloudApp.com at Godaddy Auction not too long ago.
    Still, people did not have the balls to jump on it.
    Domaining must be DEAD!!!

    Reply
  13. CrApp

    @Aunt.
    Next time, provide the sales pitch while you’re selling it and not after you’ve sold it. ROFL.

    Reply
  14. Bako.com

    Well I guess it’s just the economy then, everything has been sliding since 2008, thanks Obama LOL! Has the type-in traffic stayed the same or gone up/down, since more and more people are using their cell phones and downloading apps from clouds? haha

    Reply
  15. Altaf

    Rick,
    Excellent post. We have been hearing ‘type ins’ from you since you were posting with Afternic. Being an non-English domain researcher, it took me years to understand half only. So on behalf of the folks my request to you, kindly give some tips on how to know my domain has type in traffics or not. How to measure it? Where to measure it? Is it increasing or declining? Hope you will not title me”silly” but it will help millions domaining ‘what is type in’. We will no more bother you on this topic again.
    Folks! if Rick does not have time, you experts, be kind to post a reply.

    Reply
  16. Another Great post, Rick

    Great post, Rick. You are giving these ingrates invaluable lessons. I agree with everything you said.
    Speaking of Elephants, I am reminded of the Groucho Marx line where he said:”Last summer I shot an elephant in my underpants. How he got in there I’ll never know”.
    For some reason I also thought of the guy who made a fortune selling No Soliciting signs door to door.

    Reply
  17. steve c

    Some people easily forget the big picture but there is a lot of wisdom and experience that goes into the”big picture”. Thanks for sharing Rick.

    Reply
  18. Bako.com

    Altaf, Google Analytics is awesome! Just stick the tracking code on your homepage to monitor your type-ins or stick it on every page to monitor everything. :)

    Reply
  19. David Wrixon

    Trust me ParkingCrew works. If they can make a good return on IDN, if you are not making a return with them, then you are shovelling Pigeon Shit.

    Reply
  20. David Wrixon

    I have to say I agree with you there.
    SEO is about poaching traffic from Google and then selling it back to them. Sure it work for a while, but Sheeesh!

    Reply
  21. David Wrixon

    Because not all traffic is sustainable.
    Traffic generated from SEO can evaporate like the morning dew.
    Traffic quality counts. Rick is right. Organic type in is pure gold.

    Reply

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