What do you call a domain that earned 3 cents during the past year on PPC and is now setup for a 7 figure payday? I don't know and my calculator is having a hard time figuring out the increase. Substantial just does not convey the deal that Gordon Martin (DropWizard) made.
Each lease deal that is allowed to be public will move the needle just a little more. A few more people will see what we all see. More importantly, why THIS is the time.
So it is not about how much the domain earns via ppc. It is about what the domain represents. The market share they can attract. The highest and best use.
Well done Gordon!!!
Folks, we are entering a new phase and maybe you should be looking at why this turtle is starting to run. I see the finish line and there is a sprint to it. I stated back last fall that this was way too big to kid about. With each passing day our orbit is getting closer and as the year goes on you will see once again that timing IS everything! The leasing model will SWEEP the domain industry like nothing we have seen and every domainer with quality domains should be moving this way.