It’s a DEAL! Closes. And the Buyer is……

Good Afternoon Folks!!

One day they may write about this. How a small New England Candy company disrupted one of the largest and oldest industries in the world. Congratulations to Melville Candy Company of Massachusetts.

Rick Schwartz

G&J Holdings Announces the Purchase and Development of Candy.Com
BOSTON, MA — June 3, 2009 — G&J Holdings, LLC today announced the purchase and acquisition of the web domain Candy.Com and the development of a new internet based confections retailer d/b/a Candy.Com. A growing distribution channel that is here to stay, G&J Holdings, LLC has invested in for the purchase price of $3,000,000. The new internet candy retailer will service the growing demand for consumers to find their favorite bulk, gourmet, and gift confectionary products with great service, a unique and social shopping experience, competitively priced products, and expedited shipping.
Candy is an American treat that everyone enjoys, whether at a birthday party, bar/bat mitzvah, corporate event, baby shower, wedding, or a holiday gift. will provide unlimited access to confections from around the world with candy you remember as a child and even candy that is even healthy for you---all part of a new virtual candy store. With over 5,000 confectionary products, consumers will be sure find a fun treat to share with their family, co-workers and friends. The team will add and update new products continuously to ensure customers have the latest and best products available from the confectionary world.
The vision of is to provide the best online customer service candy shopping experience in the world. Confectionary products are what will sell but the shopping experience will be the driving force behind its success including providing: live customer support online; toll free dedicated and trained customer support personnel; and quick E-Mail responses. Social shopping experiences will also be found at including product reviews, blogs, and discussions boards creating an unparallel experience while shopping online for tasty candy products.
Perhaps the most important features of will be its expedited shipping and competitively price products. With partner distributors in California and Virginia, along with’s main location in Massachusetts, US customers will enjoy shipping anywhere in the United States in four days or less and in most cases two days or less. has also partnered with a Canadian distributor to supply an international reach to customers. Prices will be competitive with distribution channels both online and off. Customer will feel secure in knowing that has negotiated the best rates for their purchases with manufactures and suppliers to bring all candy products allowing easy, quick and enjoyable one-stop shopping. was founded by two highly experienced confectionary executives Joe Melville, CEO of Melville Candy Corporation & Greg Balestrieri, Vice President of Melville Candy Corporation—the 30 year old family-owned candy manufacturing company owned by Gary Melville. Greg Balestrieri will assume the role of President of G&J Holdings. Plans to launch the site are slated for July 1st, 2009. is the second largest domain purchase of 2009 selling for $3,000,000 second only to ($5,100,000) to Toys R Us. One of the top 15 reported domain sales ever. With over 800,000 searches for the word candy online each month will fill orders and provide information and resources related to all things candy.

The domain was purchased from a Florida based domain holding company run by legendary domainier Rick Schwartz ( aka “Domain King” who last year sold the domain to CNN for $750,000 and to for an undisclosed amount believed to be one of the most lucrative domain deals ever. was responsible for the escrow of the Multi-million dollar deal and was the final lynch pin in putting this acquisition together. Trinity Law Group, LLC which specializes in startups and emerging business provided the necessary documentation to complete such a deal.

33 thoughts on “It’s a DEAL! Closes. And the Buyer is……

  1. Anunt

    They should also buy the domain name … they love using that word …LOL!

  2. M. Menius

    Congratulations Rick on acquiring the domain, and having the perseverance to sell it for what it is worth. This is a once in a lifetime achievement that all domainer investors dream of.

  3. Duane

    Congrats to both Rick Schwartz and G&J Holdings, LLC.
    Both made a great deal.
    G&J Holdings, LLC will go down in history making this aquisition.
    I see an unstopable future for G&J Holdings, LLC and business which will grow as fast as the speed of light.
    Multy Millions of dollars saved in marketing and advertisement.
    “G&J Holdings, LLC” This would be a company to invest in.
    Hershey’s, Lindt, and all others! I think they pretty much lost for life time.

  4. Mert Eksi

    Super Deal Rick!
    “” should be yours.
    By the way, i sent you an email today about Internationalized Domain Names…Please try to get back to me once you finished with the Party.
    Take care…
    Mert Eksi
    Founder, CEO

  5. Bernard

    You must have felt GREAT typing up this post. Congratulations Rick! Kudos and well deserved.

  6. Gazzip

    Many congrats Rick on”yet another” fantastic sale…you sure are one helluva trailblazer that continues to shine even brighter !
    Sounds like they have a great plan for it so it’ll be very interesting to see it grow.

  7. Steve M

    One of the secrets of being the king of domains?
    Willing to first be the king of”No!” (to all those sub-par offers)…no matter what all the naysayers spout.
    Congratulations to Rick and the buyer alike.

  8. KD

    You are the king Rick nice deal making and what a great heads up about residuals.I just hand regged CandyCandyCandy.Com just for the heck of it.You never know.I always learn something from your blogs.K

  9. deepak

    “Willing to first be the king of”No!” (to all those sub-par offers)…”
    So true. I sold a 4char domain last year for 1500USD (cos of cash crunch and needed to raised cash fast) and then when I found who the buyer was, I was left alone banging my head on the wall. :-)
    But Lesson Learnt…

  10. Bob

    Congrats ‘Sugar Daddy’! Once again you’ve raised the bar, and that’s good for ALL domainers……

  11. Shuki Haiminis

    Congrats on the deal. It is nice to see that a company in my backyard has the smarts to acquire this name. It is going to be a great success.

  12. Andrew Hazen

    Congrats Ricks – this is wonderful news; you must be quite proud. It is certainly inspiring news and without doubt shows the value in the ‘right’ domain names.
    I do think that will be under the spotlights AND microscopes of everyone from hedgefunds to investors and business owners…This might be ‘the domain case study’ that truly begins to bridge the gap from the domainers community to business owners.
    All the best – you are the domain king!
    Andrew Hazen

  13. Jessica

    I just checked out’s Slogan Contest finalists and was surprised to find an all-familiar face. Rick is definitely not after the $1,000 cash prize. He’s just a man who can’t afford to miss an opportunity. Even before he sold his premium names, he’s already a winner. His positive attitude towards life and domaining, makes him win. We should emulate him.
    The long wait is over. Congrats, Rick.

  14. Mert Eksi

    a tiny gift from FruitfulDomains.Com :)
    Take care…

  15. John Zin

    Could you please share your negotiation skills ?
    How did you convinced the G&J Holdings, LLC to pay such a price ?

  16. Ron Wood

    The recent sale of proves that it makes sense to buy a premium generic domain name to build an on-line business on.

  17. cisamarjeet

    Yeah this is the best way to make business popular, online marketing and online deals are most famous now a days. Even customer support online is also a very good business enhancement technique, as it provides full customer satisfaction which automatically results in good business.


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