.Whatever in 2000 and .Whatever in 2012. The Same Story, the Same Stubborn Domainers.

Morning Folks!!

My views back in the 1990's only get stronger today with more and more proof. My words then are almost identical to my words now. How can that be? It can be because almost ALL the evidence that has come in during those 10-15 years support what I say. That means I get to be even more certain of things. I don't have to argue my point. I just present proof. And that proof will largely come from 3rd parties.

And here is how I explained .whatever back then and before and the SHIT I was met with then sounds just like it does today. I state it in the FIRST sentence. They chased garbage back then and little has changed now. In 2000 they said, 'All the good dotcoms were gone.' DUH! DUH! DUH!

Maybe this post from 2000 will have SOME stop spitting in the wind and understand WHY they are spitting in the wind.

Owen posted something I wrote 11 years ago about .whatever.


Good Morning Folks!!

I know a lot of you don't like my thoughts on the new extensions, but step back for a moment.

Let's use Owens pet.com example.

Will pets.biz make them more or less successful?
Will pets.aero make them more or less successful?
Will pets.info make them more or less successful?
Will pets.museum make them more or less successful?
Will pets.pro make them more or less successful?

Don't like that example?

Let's try it with Amazon.com or priceline.com

The fact is the new extensions are virtually meaningless. But if you WERE to speculate, and you guys still buy worthless domains......it will still be worthless. Anything more than a ONE WORD new extension at THIS point in time is SILLLLLY.

Point is.....IF you DO get a GREAT .biz, it won't be GREAT until you build something GREAT there.

Look at human nature.....

He will type in porno.com
He MAY type in porno.net (1 in 100 at best)
He MAY type in porno.org (1 in 1000 at best)

The new extensions will get even less. Especially since the most you are likely to find there is a for sale sign.

I'd rather have a $1500 .com than a 100 .whatevers

As for .biz.......wait for the SALE!!!

Have a GREAT day!!
Rick Schwartz

Rick Schwartz
Sat Nov 18 09:24:48 2000 - message #7257

Do you see change? I don't. Compare the post below with these posts:




ok, so 11 years ago what exactly did I get wrong? What views have I changed? Does the example have more or less validity? I mean you can argue anything if you want to argue. But don't argue with me. Argue with Mr. Johnson. Argue with a guy that spent millions to PROVE ME RIGHT!

'Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.'

I told you I would 'Hang my hat' on this statement and I ain't kidding! He is just the first of many that will spend MILLIONS to validate what I have insisted on for over a decade. Then I will use THEIR QUOTES to validate and PROVE MY THEORIES.

Have a GREAT Day!
Rick Schwartz

6 thoughts on “.Whatever in 2000 and .Whatever in 2012. The Same Story, the Same Stubborn Domainers.

  1. tull

    You nailed it, as usual. But the .whatever investors and promoters will still close their eyes to it all, and likely find their way into your comment section.

  2. Uzoma

    This is why all domainers should give thanks everyday, not just on Thanksgiving day. because not only do we have the best growth potential as a cutting edge industry, with a potential to make 5th avenue execs redundant, we are blessed with the likes of domain king, that is in fact a business prophet! Keep up the good posts…

  3. Dave Wrixon

    Absolutely true, but you will see local versions of dot Com, which of course you will have rights over.
    Will people use them?
    Who cares as long as the confusion and uncertainty wrought by ICANN for a decade finally goes away?

  4. ScottM

    I’m kind of wondering if Overstock’s original intention was to maybe try and eventually get O.com, and by first getting O.co in the interim and then forcing ICANN to let them register O.com and/or register a trademark for the domain or letter. While what I just wrote may sound pretty stupid at first glance, please consider that Century Link now owns Q.com, they are the surviving phone company that merged with Qwest, and Qwest was able to get the one-letter domain Q.com. Don’t know of any other one-letter .com’s. Type Q.com and it resolves and goes straight to Century Link, where I can pay my Century Link phone bill every month. Any thoughts?

  5. ScottM

    Further checked that the one letter X.com is registered to eBay and resolves, and the one letter Z.com is registered to Nissan Motors. Never knew there were any one letter .coms until just the last week.


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