Why Domain Leasing? Why Now? The Down and DIRTY Story of Why!

Morning Folks!!

Let's REALLY get into it today. Let's really set the line in the sand. Let's understand why MOST businesses fail. Let's think differently and get a different result. Do you see what we see? Do you see WHY we see it? Well you will after you read this. You will understand what we see. At least you should.

BY Danny Welsh
“Why should I consider domain leasing?” seems to be a question Rick and I hear
often from companies offering to buy one of our domain names
….most of whom
simply do not have an existing “category” business or new “category” idea that
is at this time BIG ENOUGH that leasing Category.com is a better alternative
than buying any other domain name.

“What makes you think
end users will accept domain leasing?” seems to be a question Rick and I hear
often from domain name owners
…most of whom simply do not own domains that
are at this time OF THE CALIBER that leasing them is a better alternative than
buying any other domain name.

Most businesses
don’t care about due diligence
and frankly, most businesses FAIL.

Thousands upon
thousands of businesses just getting online for the first time in the next few
years will be happy to pay $8.99 for a www.domainname.crap wrong-extension
non-.com domain name from registrars
that pay upwards of $30.00 per CLICK
to Google just to get that prospect to find the registrar’s website when searching
for a “domain name” at a search engine (thereby revealing themselves as an
internet marketing “newbie”)…never
realizing that the registrar would GIVE THAT VALUE-LESS ALTERNATIVE-EXTENSION
DOMAIN NAME AWAY FOR FREE to get the lifetime customer in the door to buy all
kinds of other products and services

Thousands upon
thousands of businesses just getting online for the first time in the next few
years will be happy to pay $8.99 for a www.domainname.co from the GoDaddy
and will find out down
the road…that by doing so they’ll lose money, lose customers, and work harder
instead of just work smarter AND harder to achieve greater business success
faster (and they’ll be PISSED when they realize that GoDaddy themselves KNOWINGLY
set their customers’ .co-using company up to FAIL online)

Thousands upon
thousands of businesses just getting online for the first time in the next few
years will be happy to pay $8.99 get a completely FREE www.companyname.google (or
its equivalent) domain name along with easy free email and file hosting,
not realizing that their desire to get
“free stuff” will cause them to sign away their destiny to succeed in business
to the whim of the golden god of the 21st century that really only
wants your advertising dollars (and doesn’t lose sleep over whether or not your
business actually MAKES SALES).

The companies that make the www.wrong.choice
for their domain name will play not to lose…and not all but most of them will
EPIC FAIL, and this will just be another reason why among the myriad reasons
why in fact MOST businesses— online OR offline— fail to get off the ground and
become profitable.

So go ahead and if
you’re in that 80% according to the SBA that couldn’t be bothered to make
decisions for the future profitability of your company based on evidence, go
elsewhere than reading the hard truths here because we can’t help you.

However, if you’re here reading and learning because you
want to get the best NICHE.com domain name available for your niche
category…you’re exactly who I want to talk to directly.

You may have just heard about “domain
leasing” TODAY
yet more and more every week, business owners like you
wanting the BEST domain name they can possibly get for their
business idea or existing company are already
seeing domain leasing as a win-win.

15-20 years ago folks like you didn't know what a domain
name WAS (and unfortunately if you want a great one today…you’re realizing now
that someone else already owned it 15-20 years ago…
in most cases that
person is one of a group of folks I call “the 500” and if you didn’t realize
it, these approximately 500 or so domain investors own the majority of the
eRealEstate on the net worth building a website and company on).

10 years ago many wouldn't have believed they NEEDED a
more than an online brochure, much less a special domain name
better than their made-up company name brand.

Today, you know
differently right? Looking to make SALES? Keep reading….

5 years ago many would have laughed to hear a $1000/mo
lease price
for something where an 'alternative' would cost $8.99 outright.

In the last few years, and
increasingly each week that passes…the businessman wanting to take his company
global online with FAST RESULTS has begun educating him/herself about what
makes the internet tick and what contributes to multiplying profits.

Last year— you would have Google searched and found less
than 1000 results for a search of this simple offer proposition:

“This GREAT Domain Name May be Available for Joint Ventures or Lease”

Now you’ll find how many?


It’s because
increasingly both domain name owners not proactively developing their best
eRealEstate and the companies that want to do so…are BOTH seeing domain leasing
and lease-to-own deals for an a true WIN-WIN for both parties.

Hell, just this past month you may have read the news about
the Las Vegas tourism/visitors board leasing LasVegas.com as their brand
instead of the inferior VisitLasVegas.com domain name and internet brand they
had previously been using.

When throughout this year they roll out the humongous
international TV and ad blitz using that superior domain name as a domain name,
brand, and call-to-action for adventurous travelers worldwide to visit, do
business, and play in Las Vegas…what do you think is going to happen?

Is any “Joe Blow” not reading this blog or others like it
seeing the LasVegas.com commercials and ads going to know…or care…that the city
of Las Vegas doesn’t technically yet own the eRealEstate land upon which the
“official website of Las Vegas” is built?

How many extra bucks does the city of Las Vegas need to
bring in from tourism and conventions on top of the $100s of billions the city
is awash in each year already…to make whatever the landlord of that highly
visible property worth whatever the domain name owner quite fairly asked when
we have empirical evidence that within our lifetime the eRealEstate property
LasVegas.com WILL VERY LIKELY be worth more money than any single REAL real
estate property in the city of it’s dotcom namesake?

Did you follow that
or was it too convoluted for you?

Here’s a hint: In your lifetime and
mine, a time will come when there won’t be a single hotel/casino on the Las
Vegas Strip that is worth more than LasVegas.com.

A premium .com
category domain name for your product or service or audience equals instant
credibility and lead generation benefits
. And so much more. Who around the
world will not know EXACTLY what LasVegas.com offers without yet even
responding to those advertisements? It’s an instant brand…an incomparable word-of-mouth
shareable idea…and a bargain at whatever price the city of Las Vegas paid to
lease it.

Bravo! They are on the cutting edge again.

Love Vegas or hate the city…they know how to make money
unlike perhaps any other place on Earth, and the decision you’ve just seen made
here WILL be repeated again and again by many smart municipalities in the next
few years to get their hands on their “CityDotCom” eRealEstate.

Anyone that
seriously does their due diligence on internet marketing realizes that there is
ONE BEST DOT COM DOMAIN NAME for their business idea
, and the
LasVegas.com deal simply proves it’s not just small business, or big business,
but even within the merger of government and business where a visitors’ board

And each company in
2013 doing their due diligence on the ONE BEST DOT COM DOMAIN NAME for their
business idea is going to run smack dab into “the 500' – again, this is
simply the name of what I call the group of visionaries that as early as 1993
bought up all the premium .com “land” under the infrastructure on which the
entire INTERNET is built

Guys Like Rick Schwartz and the other domain name owners who
are my clients with JointVentures.com

If you want a GREAT .com domain name, your due diligence
will lead you right to the 500 in so many cases it is SPOOKY, as you start
researching to buy the domain names you want and find...again and again...that
someone beat you to it. Who? Maybe me. Maybe someone else reading this among
the collective brain trust of an entire industry that treats RicksBlog like a
watering hole.

Doesn't matter who you find, as the next few years unfold…you
will hear a response to a request to buy the domain name you want that “the
500” and those who aspire to be among them will know exactly why is quite fair
and reasonable: 'Not for sale,
lease only!'.

Domain owners have taken their powerful assets away from
Google and Yahoo who were paying them very poorly and put their destiny in
their own hands (WIN).

And the end user companies that covet a GREAT domain name
you feel is worth 6-7 figures can try it out for 5 figures a year (WIN).

The wind at your
back forever for the cost in many cases of a corporate car or two each month
(something many companies big and small already LEASE).

What's not to like?

WIN-WIN is key, here.

No one is trying to 'get one over' on a domain

Just like no one is taking advantage of the city of Las
Vegas. It’s called capitalism, folks. And you can invest or you can gamble. Own
the house, or play .craps. Your choice.

Everybody has to be happy with the deals we make thru
JointVentures.com, NOT just our domain name owner clients.

Of COURSE you would prefer to own the domain name you want outright
(and those are the folks that opt for a lease-to-own deal instead of a straight
domain leasing deal).

I'd prefer to have
been born with a million dollar trust fund waiting for me, but I've had to work
for every dime of mine.

You take what you can
get in life, right?

If you have your mind set on the one and only GREAT domain
name that can really make your business idea or your existing company FLY…

Then don’t jump out of a plane without a parachute and pay 6
figures to acquire it, when you can pay $xxxx per month on a test drive lease.
Don’t pay 7 figures cash now to acquire it when you can pay $xx,xxx per month
to make certain your hunch is right.
It wouldn’t be priced so high, if that hunch hadn’t worked out pretty damn well
for many companies who wanted THEIR one domain name…and got it, and never
looked back.

Way to go, Las Vegas!

Think WIN-WIN!

Think Joint Ventures.

Danny Welsh

13 thoughts on “Why Domain Leasing? Why Now? The Down and DIRTY Story of Why!

  1. Guy

    always liked Rick’s view and angle which is why I visit here,but these posts are getting boring now Danny
    especially everything underlined and bolded, smacks of desperation
    just post when you manage to lease some, folks will find that interesting
    you don’t need to harp on about great domains and advantages etc
    most people who read Ricks blog a.k.a domainers, know all this
    and have done for years and years

  2. Rick Schwartz

    We are less and less talking to domainers and more and more talking to the end user.
    I may just post all of Danny’s post at one time.I have a dozen more in the chamber.
    I will have more end users reading my blog by December 31st than domainers. They have a LOT of catching up to do. They are now our focus. There is not another word I can say to a domainer that I have not said a dozen times. But my days are now spent talking to end users.
    These posts will have even more value as we do announce deals. But these posts and thoughts MUST all be on the record. For the end user.
    Win-Win is the key.

  3. Ryan

    I know who Rick is, and the caliber to domains he represents, who is Danny Welsh, and what does he represent ?
    If leasing does take off, every parking company will have a standard template, and contract like Wouk, why pay joint ventures a huge share?

  4. Uzoma

    “If leasing does take off, every parking company will have a standard template, and contract like Wouk, why pay joint ventures a huge share”?
    If leasing does take off, then mission is accomplished. I believe Danny and Rick have emphasized WIN-WIN for all. That includes the industry. If all parking services start leasing, we are in a new era. I don’t think Rick is in this just for his own pocket. This blog has always tried to share knowledge, and goodwill to all.

  5. Daniel

    “But my days are now spent talking to end users.”
    And this is exactly WHY JointVentures will succeed.

  6. Tony

    Haters may hate but IMO this is Danny’s best post so far.
    Almost indistinguishable from the Domain King’s posts – a high compliment.

  7. Cedar Smell

    I just ran across this video. It is AWESOME!!!!!!!!!!!!!!!
    If the lyrics could be changed to”cause I already leased the domain”, that would be catchy as all-get-out, not that it’s not already.
    This is the best domain video I have ever seen. You guys are going to love this and watch it at least twice, I promise . Just classic :

  8. Uzoma

    That is a great video, thanks for sharing!
    No need to change the lyrics, domain selling is not competing with domain leasing, we need both, and we will do and promote both. I enjoyed the video so much, I am going to embed it in a couple of places.

  9. Dr Domainer

    I was very impressed with this post from Danny. This is one of his best posts
    and it’s getting deeper!
    @Cedar love the video :)

  10. Jeff Schneider

    Hello Danny,
    Thanks for your dissertation on Marketing Strategies you will not find being taught in B school colleges.Well done !
    The mass migration of the Smart money to .com foundations is causing Parking companies to either spin off or go towards Digital Media services. This trend is just beginning, and will be very evident five years from now. Google and other search engines will continue to slash payouts. The wounded are getting out while the exits are still open.
    .COM Virtual Business Foundations will be popping up everywhere as Parkers who have the talent will be switching over to J V. The genie is out of the bottle !
    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  11. Ramahn

    Timing is everything and the time has come.
    I got in the game late..’05..’06…a lot of people beat me to some great names…still I can’t believe how many great (now, or sooner or later, leasable) names I was still able to pick up…names that people have regged the dot nets…orgs..infos..because I beat them to the dotcom :)
    Had no idea lasvegas.com is leased. GREAT example to use for negotiations.
    LoL at the”.crap”


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