Less than a year ago I said this about Overstock.com and O.com and the confusion that would happen.
'O.com I mean O.co or Overstock.com has done one thing so far, caused confusion and they are likely pissing away a lot of money by not owning O.com which of course is associated with Oprah not Overstock. And right now neither of them has it. It does not resolve.
My point is this is a test. This is a canary in the mines. I don’t know which way it will go. But I do have a hunch it will be more difficult than they expect with a lot of blow back. So far, the winner on this one is the ad exec putting this grand experiment together. There will be a lot to learn here. Some you may want to copy and some you may want to avoid.
Is confusing your customer a good thing? I guess we will find out. The unknown is how many folks will go to O.com to find nothing and then just say what a bunch of idiots never to return. A real risk.'
Today they said: 'Confused? So were customers. Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.
Is there an ECHO here??