One of the famous lines from the Godfather. "Just when I thought I was out...they pull me back in."
That may be a line in a movie for most, for me it was a cautionary take because it is so easy to be pulled back in. It's like going to a casino, winning many millions and you go back and you lose it all. But in my case, it is staying retired. I was retired from 1998-2004. Then I got pulled back in and did TRAFFIC for 10 years until I stopped and could retire again. I wanted to quit TRAFFIC in 2007 and leave at the highest point. But Just when I thought I was out...they pull me back in.
I have ideas every day and then I realize the last thing I want to do is be pulled me back in. I am out and I want to stay out. If not I would be globetrotting doing all types of deals and finding new products to bring to market.
So to prevent that, THIS is what I refer to to keep me out of the damn casino of business.