Local or Global? Your Domain Name may be the Decider!

Morning Folks!!

Are you a local company or are you a global company? If you are a local company you can do lots of different things and tricks and not worry about it. Your business is small. It's intended to stay small. That's fine. However if you intend to grow and grow without limits then you may want to be careful of how you present your company to the public.

Your domain name screams out whether you are local or global. You cant silence her. You are either on the world stage or you are not. You are in the major leagues or you are not. You make the championship round or you dont. If people forget who #2 is imagine when you are 3rd or 4th or 34th or 434th.

Why place any type box around your future that can only limit and suppress that future? Why take that global ability away from yourself?

Cctld's are fine. But it does say we service a limited area. It silently says that. It doesn't matter what extension you choose is fine and it will work, but without the.com counterpart you limit yourself. You communicate to the public things you may not want to communicate. And you're not there to correct them. Remember that! You are not there to correct them. Perception is reality. The perception is local not global. That's the perception whether you like it or not. Whether you accept it or not. Whether it's helpful or not.

Recognize it and give it a number value. Because that number will never be zero. What number am I talking about? Business loss. Business loss multiplied by the lifetime of that business.

That's the loss that's 100% profit. Pure gold. It can't be dismissed. Those that dismiss this number dismiss all types of other things as well and it's costly. They don't count this, they don't count that. Eventually they may go broke. They underestimate EVERYTHING!

I do the opposite. I ADD 20% to every expense whether needed or not. That way when something unexpected happens, and it always does, I am financially prepared and it does not make a dent.

I would make domainers cry if they saw how may people get the extension wrong. Tell 100 people just ONE TIME that your website is at whatever.net and you will have close to 50% go to the .com counterpart and YOU are not there to tell them they got it wrong. And that's with a .net. What happens with .crap?

Rick Schwartz

6 thoughts on “Local or Global? Your Domain Name may be the Decider!

  1. Vijay

    Hi Rick,

    On recent auction i happened to got .com domain, with the same name .es extension was there and those guys we’re in multiple country so I have approached them for potential buy but I got given below response from us operations head as follows.

    “one domain cost $20 or $50 dollars and we don’t need to have .com domain to get customers. We are so far away.
    Thank you.”

  2. Sigma

    Good explanation of why a CCTLD holder should purchase the dot-Com if they have visions of global expansion or working with partners outside of their own jurisdiction. In the globalized marketplace, dot-Com is the digital universal passport. Recently, I tried to explain this to a Poland based company using (.pl) to my EMD (.com) doing a lot of business in the US, Canada, EU; still working on that. Business/traffic loss is key.

  3. Mark Thorpe

    Anyone that says you do not need .Com for your global online business, does not know what they are talking about.
    .Com is the default global domain extension, period.

    Go to your favorite websites like Amazon, Apple, eBay, Facebook, Instagram, Twitter etc all .Com!

  4. BullS

    Dot com is the Global KING

    Using dot US will backfire your business reputation in this global climate now thanks to “Make America Great, America First” mantra.

  5. Samit

    How many businesses are even capable of running even a nationwide venture? Specially in the case of China or India, the market size is truly MASSIVE.

    Though if you’re funded and looking to become a global force, no excuse not to go with a .com


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