From July 4th 1998........15 years old and still current.
This is my 3rd annual July 4th post on domains.
Second on Ynot - and I believe the first was on Jonathans OLD board.
The first year they laughed me off the board
The second year they began to see what I saw
The third year I would like to show you where this 'Domain train' is ultimately going.
First of all you MUST visualize a domain as a PHYSICAL piece of property, land, undeveloped land.
Second you must realize that it is a MULTIDIMENSIONAL object because of 'Product branding' and WORLDWIDE address.
Third you must realize the special 'Uniqueness' ALL domains inherently have.
Fourth......it is FREE to get to and hopefully EASY to remember and SPELL.
Fifth and MOST important, you must realize just how VALUABLE that real estate REALLY is.
I have said one thing numerous times since I started down this path.....and 3 years later......I believe it stronger than ever!! 'The price of domains (Electronic realestate) will go up faster than ANY other land EVER known to man' I had made $0 at the point that I BELIEVED that statement to be true.
When I talk about domains I talk of PRIME domains. Not some of my silly 'cams' or 'gos' or 'starts' or other such veins. (That is for down the road) I am talking corner properties in Manhattan, Beverly Hills, South Beach. 1 or 2 word domains that are TARGETED to a SPECIFIC group of people.
So where do I see myself at this point.......
I see myself in Times Square and I own a few corners plus a BUNCH of land on 42nd st.
When I arrived.....it was like a ghost town....it was barren and empty and MORE than scary.
Today......I hear the sounds of a MASSIVE construction project underway. Trucks and cranes and banging and digging and everything else you can imagine.
AND IT HAS EXPANDED!! Those sounds are being heard in other geographic regions as well. It's not only Manhattan!! They have expanded to KANSAS if you were talking in domain terms, and with new highways opening up in the form of different extensions......things get even more interesting!
THIS is the year that the mainstream WILL figure it out. I started this journey expecting it to be 4 or 5 years down the road before it hit. That would make my ultimate predictions come true in the next 18 months.
So What will happen??
First of all how many of you would have imagined a year ago that the board would have soooo many postings in references to domains....buying, selling, trading? That IS significant.
I believe that the 'Multi national' companies of the world may begin to see what I see. When that happens....AND IT WILL HAPPEN.....you will see a significant amount of buying going on and the prices will go thru the roof! I see numerous domains that will become next to priceless BECAUSE they WON'T be for sale. THAT will cause other domain prices to rise.
Location! Location! Location!
I always believed it was a lot easier for a crummy restaurant to be successful in a prime location with built in traffic than a GREAT restaurant that nobody is able to find. Doesn't mean the GREAT restaurant won't be successful.......but it DOES MEAN:
that he MUST be MUCH BETTER!
that he has to work MUCH harder!
that he has to give them a reason to go out of their way!
that he will always look down on the guy with the great location!
At some point......the GREAT restaurant may want BOTH!
The BIG money IS coming! REALLLLLLLLLLY Big! I believe it. I believed it in 1995. And I believe it stronger on THIS July 4th than any other!
I remember last July 4th when I said to friends and such that a company's website address would appear in every commercial, every magazine ad, every billboard and at some point in time will become MORE important than even their 800 number. Guess what - yes, they laughed at me. I got more than a FEW raised eyebrows.
I would say on THIS July 4th that ANY company without a presence on the net is LOSING BUSINESS and their competition is gaining it! It indicates a company with little foresight and if you were an investor in one of these companies I would say it was time to change.
Keep your eyes on Disney, Microsoft, and some OLD GIANTS, plus a few unknowns to lead the hottest race you have EVER seen. Look at the domains Disney and Microsoft are buying up RIGHT NOW.
The BIGGEST factor!
Let's say Sears decides to build a store in Osh Kosh......It costs them $25 million, takes them 2 years to build after 5 years of planning.
VERY SLOW......VERY EXPENSIVE!
And if they get it wrong.....Ha ha!!
Now if Sears decides to build NUMEROUS websites TARGETED at different groups of people they could take that same $$$$ and do some SERIOUS damage on the net! AND they can do it overnight!
WHY did I stop advertising my Dirty phone numbers in all those magazines I was in back in 1996?
Cuz on the net I could take it and turn my money around in days and I no longer had to wait 6-9 months to get a return!
Maybe others will come to the same conclusion......If they follow the $$$$$......then there isn't a doubt in my mind.
Sorry for the Long and Boring post......But I LOVE tradition!!
Have a happy and SAFE 4th!!