Been a lot of Christmas's for me online. In 1996 and 1997 I would watch my traffic decrease by as much as 90% on Christmas Eve and Christmas Day. Eventually it went where the 2 days combined would equal one full day. So a 50% loss. Then in the last few years it has been about 15%-20% down.
It was 15% down this year for those 2 days. But the days following more than made up for it. Record traffic levels more than made up for the Christmas decline. First time I have ever seen that in my years. I think a lot had to do with the snow across the USA. I LOVE WHEN IT SNOWS!!
Anyways, just thought you might be interested in my findings.
Have a GREAT Day!