Here are 4 reasons why .brand will not replace brand.com in the foreseeable future. This was an email sent to me today by
Guoliang "George" Hong and I think it is very insightful.
1. Setup time.
It takes a few minutes to register a .com domain. It takes years/months to get
.brand application approved by ICANN. In the future the approval time period
will be shortened, but it would be still easier to use the brand.com they already
owned or register a new .com
2. Cost and efforts
It costs 6 figure and lots of efforts to apply for .brand; it costs money to
maintain and operate .brand every year. The costs and efforts will be less in the future,
but they will never match the $10 yearly fee for .com
To use .brand, people need to remember two strings. Leftofthedot and brand
To use brand.com, people just need to remember one string: brand; .com is
already embedded in people’s mind.
2 VS 1, human beings are lazy, Simple is better. Less is more.
4. Confusion caused by Left of the DOT
.brand owners are creative mind owners, which means that their left of dot's will have
tons of varieties. Tv.CBS, news.espn, drink.coke, enjoy.pepsi. The endless left of dot's will confuse users.
Also assuming that CBS is running tv.cbs and abc didn’t even apply for .abc.
When people type in tv.abc, they got an error. The next time they will think twice about typing in tv.cbs.
Users will go back the brand.com urls that always work (in this case cbs.com
Thank you George! See you tomorrow!