The Days of .com Dominance Coming to an end shortly, says our Friend Juan Diego Calle

Evening Folks!

"The days of .com dominance will be coming to an end shortly, says Juan Diego Calle, founder of .CO" in a Inc article.

Hey Juan.....Bullshit! :-)

So this is the type of NOISE we will begin to hear. In articles like this one that sounds more like an advertorial than a fact based article.

We are going to be hit with this crap until these folks begin to die on the vine. I have the first 9 candidates right here that Michael Berkens wrote about this morning. As one commenter stated, .crap would be better than these:










.Rick Schwartz



$80,000/Year Just to Sit on the Beach and do Nothin’!

Morning Folks!!

What I hope to do in time is have enough words and thoughts on record so the puzzle begins to fill in for those that think I am talking in code or other such stuff. "Why don't you develop?" an accusing voice would ask? I would try to explain that the only thing I might be doing is developing a job that might suck up all my time and take me away from MY vision and MY path and may even cost me money.

So I have had to walk around for years defending myself from those pointed fingers. I just saw something different. I could start at the end and not get bogged down by the stuff in the middle. All I had to do was be patient and survive the middle. I knew where it began and I bet the farm that I knew where it ended.

So turned out to be an $80,000/year gig just for doing nothing but believing what I believed and letting nobody deter me from my beliefs. And the byproduct is that I am firmer today in my belief than ever before because it is far from theory. It is demonstrated fact and I am just one of many that share in that fact and demonstration.

Doing nothing can trump doing something when you have the patience to plant a seed and wait for that tree to appear. We can argue the size and beauty of the tree, but you can't argue that there is a tree. First one, then 2 and then 3 and before you know it there is a forest.

What is happening TODAY was fully predictable 20 years ago. That was even 3 years before I began. Fully predictable!!

Go search "Pyramid thinking". I did that for the first time this week. It just validated something I naturally do. I start at the end and work to the start and that way the path is oh so much easier. Answers first. Completely opposite of how we are wired.

I believe eventually there will be an opportunity with I know there is need, want and desire. The sale of did not hurt the value of What it does is reinforce the value. Sets a floor for the value and knowing everyday that ticks by is a day that is not only costly because the value keeps going up but costly in missed opportunity and missed business and more growth and more clients. Something anyone by building on .whatever has to deal with. Not because I say so. Because basic business principles say so. The most basic. Elementary in fact. Not my fault that they miss the simplest of things.

So, I will sit on the beach every single day and never ever question the path I have chosen and many of us share.

The first can be a fluke. The second could be just luck. The third has to make you stop and think. And the forth just has me looking for #5, #6, #7, #8, #9, #10. I could list them right here, right now without breaking a sweat. And you know what?  None of those will be next. A couple of them are in the 8 figures. Imagine saying that 15 years ago. The world is creeping my way and to my vision one day at a time. No surprise on one hand and simply overwhelming on the other. Like looking at a lottery ticket as they pull one number after another and you are following along with the winning ticket.

My words from 1996-1999 stand a bit taller today and will continue to grow as we all evolve.

And when .whatever has a mighty success, the .com domain owner is going to have a mighty success with them. Much mightier than I ever envisioned. This only accelerates the future and future value. Wait and see the explosion that is here and will only intensify for the year ahead.  .Whatever is fueling that explosion because the smart ones are on it this time, this is the result!

Rick Schwartz


Spy Optic, Inc. represented by Stetina Brunda Garred & Brucker found GUILTY Reverse Domain Name Hijacking

Morning Folks!! is reporting "Spy Optic, Inc. of Carlsbad, California, United States of America, represented by the law firm Stetina Brunda Garred & Brucker has been found guilty Reverse Domain Name Hijacking on"

Well Stetina Brunda Garred & Brucker you are about to be infamous! You and your client Spy Optic, Inc. of Carlsbad who will now reside on for all time and for all to see.

Stetina Brunda Garred & Brucker I am going after YOU! And here are some of the reasons:

"The panelist took the complainant and its council “out to the wood shed”  over the complainant in which it cut and pasted language from another UDRP filing on another domain name, owned by another person, into this complaint.

The panel was not happy and found RDNH although the domain holder didn’t respond."

Congrats guys! Stetina Brunda Garred & Brucker was beaten by a GHOST! You are now on the Well done!! Our INDUSTRY owns YOUR name!

You have been labeled and I have new content! Works out well for one of us!

And folks, I am going to focus more and more on these law firms. One attorney can bring down a firm of 1000. And if not bring them down, stain their reputation in a way that can never be fixed. NEVER!!!! Are you listening law firms?? NEVER be fixed. Are YOU willing to risk your PERSONAL reputation along with the reputation of the firm you work for and everyone working there? Because that is exactly what you are doing Stetina Brunda Garred & Brucker and other scum-bucket law firms engaged in this practice. YOU KNOW BETTER!! YOU are just as GUILTY as your client. Deal with it!

Remember, with each case of RDNH I will get a bit harsher. A bit louder. And this will CIRCULATE a bit further. Your PEERS will see and hear about this. You have STAINED your name in  a way that can not be fixed. My job is to point it out. So get mad at me?? Fine. Get mad a WIPO you low life worms!

Here is YOUR listing Stetina Brunda Garred & Brucker!

Rick Schwartz

T.R.A.F.F.I.C. Likes

Morning Folks!!

We are just 1 week out from T.R.A.F.F.I.C. and sometimes weather is a challenge. In 2005 we were hit with a hurricane. In 2011 we were hit by monsoon rains. In 2012 it was just HOT! But I am here to report that as it looks this year, we will have none of that!

See summer does not end in Florida until sometime between October 5th and November 5th. Ya never know when the summer humidity and heat finally break. That is why we try to have the show as late in October or early in November as we can. It is simply THE best weather of the year. Some of the best in the world as a matter of fact.

85 degrees as a high each day, low humidity with virtually no chance of rain! Just GORGEOUS! Add in the ocean breeze and the smell of MONEY.......and that spells success and fun and life changing memories!

If you have a problem booking a room, lmk! I know some of those rooms listed are no longer available.

See you next week at TRAFFIC #25 and the kickoff to our 10th year!

Over and out!

Rick Schwartz

Yes You Can and Should Brand Yourself. The Difference Between Branding and Branded

Morning Folks!!

Until domaining I had branded for other parties and other products but my own branding was limited. The Internet gave me a chance to brand my own name. And I do have a brand. A couple of things may come to mind when you mention my name. He's an ass. In some circles they decided to brand me in their way. That's life. And that is being branded.

But aside from that I have branded myself as somebody that does not sell domains cheap. Actually somebody that only sells domains for bigger dollars. The chances of me selling domains for less than 6 figures diminishes every day. I think it may be over 5 years since I sold a domain under 6 figures. Working on another 6 figure sale now. Should be able to announce that next month. But sales like that are now common place throughout the Internet. A daily or weekly event. So hardly worth mentioning other than for the record.

I have also branded myself as one not to mess with when it comes to messing with my domains. Try and Reverse Hijack one of my domains and your life may never be the same. Sorry, call me crazy, I don't like thieves. Thieves in any way shape or form or I have a "Reaction" and I never forget.

I think I have branded myself as somebody that goes out of their way to help others. To leave bread crumbs along the trail so that others might find what they are looking for. As one that wears bright Hawaiian shirts. Although I have only been wearing polo type shirts for the last 4 years. :-)

What is your brand? How are you branded? They are not the same.

Brand is something you do proactively and branded is something others say about you or your product that you can't control.

The Internet is vast but it is also a pond. If I were to listen to the noise in the 1990's and even into 2000 and 2001, many would lead you to believe that the Internet was a fad. So who were those folks? Where are those folks? Shouldn't they be branded too? Branded for missing the biggest almost everything in history. Biggest shift of wealth for starters. The biggest equalizer ever invented for another. A gold mine for millions to mention one more. I could go on all day all night and never repeat myself. That is how big what they missed is. I wonder what companies these men and women of vision work for now?

Sorry, but I am beginning to think that the #1 Gross National Product of the world and especially the USA is incompetence. Incompetence at every level. Almost to the point where the blind are truly leading the blind.

So whether you like it or not the first and most important thing you will ever brand is yourself. A brand that you only have a certain amount of control of. But some of it will not be in your control and that is the key part of your brand.

Mention a name in the industry and a certain way you look at them is their brand. Just like any marketplace there are good brands and bad brands. Brands that are consistent and brands that are not. Branding may be the most popular word many use on the net and I think what many miss is that branding takes time. It usually does not happen overnight but most spend their energy trying to do it overnight. Very crowded there. They are all so busy trying to go "Viral".  But that may just be a shortcut because others pulled it off. About 500 a year out of 7 billion. Not very good odds. You have a better chance of winning a lottery than going viral.

So when you mess up branding and you are focused on the shortcut of going "Viral", the chances of success diminish exponentially.

It Does a person good to step back and realize that your brand is now a life brand. A brand that will last a lifetime and takes years to build and seconds to destroy. Some folks brand themselves right out of business. I am sure you can think of a company or a product that did that. BP oil almost did that a few years back.

There has been a learning curve for all of us on the Internet. But that curve is about done. There is a straight road and clarity ahead. There are protocols in place. Net etiquette is more widely known. The wild west called the Internet is no longer quite so wild. It is now being policed. There is an order being brought forward and I think you will see some folks dialing it back a bit because there are long-term ramifications for bad behavior. For saying something you should not say.

Most of us have learned to think twice before we say or post something online. We know it is in ink. We know the power that words and thoughts have and it is more powerful than the most dangerous of weapons. Most folks are just starting to realize that. Most are entitled to a mulligan or two. Those that don't learn will destroy their brands. Just look at Hollywood. Some of those folks are damaging their brands with the stupid and outrageous things they say. They can alienate 50% of their audience with one dumb tweet! And they do! And their incomes go down 50% with it.

The Internet is the most powerful medium ever invented and with things of power, we must be careful or it can explode in your face. So brand wisely my friends. There will be less and less second chances as we move forward.

Rick Schwartz

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