Zuckerberg shells out $14 Million for Neighbors 2600ft Property. Here is WHY!

Morning Folks!!

This is how it works. You want something that is not for sale. But you still want it. But it is not for sale. How do you motivate somebody to change their mind? MONEY!!!!

"Zuckerberg paid different prices for each home, shelling out more than $14 million for one 2,600-square-foot dwelling. A local real estate agent called the amount "absurdly high," even for that pricey neighborhood. But James Yang, an agent with Sereno Group who focuses on Palo Alto and neighboring towns, said the price is less surprising "if somebody wants to buy a property and the sellers don't want to sell."

In this story Zuck bought the adjacent properties to his home. One owner did not want to sell. Until $14 million hit the sweet spot.

That's $5384/ft.

Many times the market price. But guess what? Market price means NOTHING!!!

Zuck had a need. Yes? Yes!

Zuck had a want. Yes? Yes!

Zuck had a desire. Yes? Yes!

Zuck cared about Value. NO! NO!

Need, want, desire are the keys to sales. And when you have a UNIQUE ASSET, like a DOMAIN NAME, that need, want and desire is MAGNIFIED. If you don't get that part, you are screwing up! You are leaving fortunes on the table. Life changing fortunes.

Also, a little proof who controls the sale. Only the seller can pull the trigger.

Rick Schwartz


Results vs Excuses

Morning Folks!!

There are people who are result oriented and folks that act like an obstacle to that goal. I think those folks work harder at finding an excuse than the actual work it would take to have a result. But they are not wired that way. I believe one of the biggest jobs in life is identifying these 2 simply different groups.

My life is made up of goals and missions and the decisions to achieve those things. And do it while being retired in my spare time when I feel like it. So I must prioritize. I describe my decision-making process here.  A difficult post for me to put on paper. It is the basis of being an efficiency expert that I described recently.

I believe we all have a gift as I describe here. When we figure out that gift we unlock the code to blossoming to our full potential. It never comes down to where we come from but more where exactly are we going? And going does not mean we always have to move forward. Sometimes we need to go back to the starting point so we don't get lost and lose our way on that path to a result. Like I have stated for years, failure does not happen at the end, it happens at the start. That means failure can be predicted before one even starts a journey.

Rick Schwartz