At the end of the day I believe it will be sub-domains that will be the most triumphant of all. When it is all said and done, sub-domains have more of a chance to bring order and clarity to the Internet than all the .whatevers.
There were no skyscrapers before room ran out and they had to build up. So if their argument is right, they have just as good a chance to build up, as build on .whatever. But it will be the headwinds of .whatever that will drive the building of skyscrapers. These fortune 500 companies already have their skyscrapers and since they are about branding why would they want to sheer away their power and stature by their own hands?? Makes no sense to me.
So I look at my 404's and sub-domains are #1. What are they looking for there? How did they get there? Why?
Point is as the .com owner I have ALL variables and they don't. They have 1.
Test it yourself.
Which do you think would be easiest to teach the masses? Look what happens below. Are those links? Typos? Huh?
If Nike.com is your root, then pretty easy to go left of the dot and insert any and every product.Now I know you can do that with Sneakers.Nike.But what happens when you forget the space.Is that Nike.But.I am very confused because I am not sure if it is a typo.But probably not.I am sure it is something else. Of course .com denotes internet and a little less confusing.But choose your poison.
And a sub-domain can be divided again and again.
.com says Internet.
Why not take the 800 off of the toll-free and add something else?? There is a reason. 800 number means telephone. It means free call. It means easy. It meant in the old days that you did not need a dime in the phone booth to call an 800 number. Convenience.
.com has the same things instilled in us. The masses. Nearly 20 years of constant advertising and constant hearing of something.
The future is nothing more than a casino. But that casino works on historical and empirical evidence to tilt things one way or another.