What was the takeaway from TRAFFIC 2013? The mood of those coming to TRAFFIC was more than optimistic. It was almost giddy! I don't think we have seen such excitement since 2007-2008 and I think everyone attending knows we are about to blow the doors off of business. What is coming is what I have been saying all summer in post after post on subject after subject. I wanted to be CRYSTAL CLEAR about the BOOM that is HERE! Here! Not coming. HERE!
A culmination of many years brought us all to this point and from here I see nothing but great things as far as this business is concerned. Now if you are not getting your fair share, change your game and how you approach it. Revise. Clean and clear away previous misconceptions.
Nobody says it is easy but the opportunity is there and with a little effort and thought and planning, you can seize that opportunity. We had a house full of folks at TRAFFIC and they were there for a specific reason. Seize opportunity and they did!
Like I said, you will hear about it as time goes on. You will hear from not just me. But I always want to be on record. And on record early.
As I have said for many years, Howard and I simply facilitate things so you can do months worth of business in HOURS.
So these are THE most exciting times in domaining to date. While some domainers tanked because they played a short-term game, they can still regroup, rethink and try again. It's not a horrible thing to start over armed with what you have learned.
The most surprising thing? The sessions were some of the heaviest attended ever and it was far from our largest show. Very interesting dynamic. Folks were on their game and very cordial and it was just a great week overall.
TRAFFIC does one thing that I think is priceless. It recharges your internal business battery and outlook in a way that is very helpful and meaningful.
The next 12 months will be what dreams are made of. An avalanche of deals are being done. Stunning deals. So all I can say is don't sell yourself short. You have unique assets that have great value.