Need, want desire are things I cannot stress enough. It is at the core of any and all business and unknown to most.
When I see it there, I see a winner. When I see it not there, I question the premise.
Now you can create need, want and desire but that takes some work.
In an article that just came out in BusinessInsider.com it may help you understand just how important this really is.
"I believe great innovations evolve from studying products that already exist in the market, thinking about how they can be improved and asking: What do consumers need and want?"
I will continue to validate this, write about it and how it is key to what we all do.
Need, want , desire, value =sale