This is how it works. You want something that is not for sale. But you still want it. But it is not for sale. How do you motivate somebody to change their mind? MONEY!!!!
"Zuckerberg paid different prices for each home, shelling out more than $14 million for one 2,600-square-foot dwelling. A local real estate agent called the amount "absurdly high," even for that pricey neighborhood. But James Yang, an agent with Sereno Group who focuses on Palo Alto and neighboring towns, said the price is less surprising "if somebody wants to buy a property and the sellers don't want to sell."
In this story Zuck bought the adjacent properties to his home. One owner did not want to sell. Until $14 million hit the sweet spot.
Many times the market price. But guess what? Market price means NOTHING!!!
Zuck had a need. Yes? Yes!
Zuck had a want. Yes? Yes!
Zuck had a desire. Yes? Yes!
Zuck cared about Value. NO! NO!
Need, want, desire are the keys to sales. And when you have a UNIQUE ASSET, like a DOMAIN NAME, that need, want and desire is MAGNIFIED. If you don't get that part, you are screwing up! You are leaving fortunes on the table. Life changing fortunes.
Also, a little proof who controls the sale. Only the seller can pull the trigger.