As you know I have written several blog posts about JC Penny's. You might ask why? I might ask you why you ask?
See there are lessons to be learned in all successes and all failures. This is a slow motion failure so you can watch it very closely and learn a to.
In 2007 I gave Kudo's to JC Penny for owning Gift.com
Barron's Says: "It’s getting ugly for J.C. Penney (JCP). The beaten-down retailer has dropped 6.2% to $7.89 at 12:44 p.m., which would be its lowest closing price since Mar. 9, 1982. What more can you say about the train wreck JC Penney has become?"
$8.00 30 years ago? Really? In today's dollars, that $8 would be worth less than $1.
We are witnessing a company that stood tall for close to a century that is now dying. There is no room in the eco systems for JC Penny as it exists today. They have been SQUEEZED out of the marketplace. Survival is doubtful and I don't know that they are a good bet as a takeover.