Pretty simple. If you own a SINGLE keyword LEFT of the dot and there is a new matching gTLD to the right of the dot, your traffic will soar. YOU are the basket for all their misdirected traffic. You are the basket for any and all confusion. There is no downside for .com counterparts. But there is a significant upside. Possibly life changing.
Now if you don't own any of those keywords, your benefits will be much less.
There will be a .Property. That means Property.com is the big winner.
There will be .Free. That means Free.com is the big winner.
There will be .whatever and whatever.com will be the winner.
Will be the winner for doing nothing but being there.
And the new gTLD will be missing THE most important part of their marketing puzzle.
There is no question about this. It has already been proven. It is fact. Now those that won't accept that fact will have a costly road in front of them. Matter of fact, there are so many facts after nearly 20 years and some ignore all of them and are destined to repeat failures of the past that should NOT be repeated as failures of the future, But by ignoring facts, their destiny awaits!
.Mobi has 1.2MM registrations. WHO CARES??
As a domain investment it was a FLOP! Period!!
We are "Domain Investors". If you want to play the registrar or registry game, go buy Tucows stock or one of the stocks of the others. Buying domains is not the key.
.Mobile......Really?? They will NEVER see 1.2MM registrations. Many won't even see the .2 regardless of their grand plans. And without domainers, MANY will die on the vine. .meaningless is coming.
So with 700 gtld's the first thing to do is to eliminate the ones with no chance of survivability. Then from the ones left, eliminate the bottom half of that list. You should not have no more than 35 gTLD's to even consider and that means 665 of them will ROT away. Won't even reach the levels of .Aero. And have no investment value whatsoever.
The proof lies in the aftermarket of .mobi, .xxx, .co, .biz, .aero, .travel and the list goes on. Who gives a rats ass about how many registrations they have when as an investment it lacks the elements needed to GROW your money and grow the value of the domain.
My advice as always, buy GREAT .coms and never worry that you have something with no value. I would rather overpay for a great .com then get a bargain for something with little or no value.