Branding is one of the hardest things to do in the world and also one of the most rewarding. Re-branding is even harder but can be even more rewarding. It's a very delicate balancing act.
That cuts two ways and takes some time to successfully manage.
"ElliotsBlog" is a very personal, folksy, one on one, just me and you and here is what I am up to and what I have learned type blog. It's comfortable. Not intimidating and Elliot has had great success with it.
DomainInvesting.com I am sure is geared to get to a wider and broader audience and become the go to place for domain investing. So of course the balancing act here is successfully merging the two.
So I want to wish Elliot good luck and best wishes in that merger. It will take time and effort. However his base should be in place and he has set himself up well for what is coming in 2014 that I will be writing about later today.